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Five Ways to Create
News
What the Media
Wants from your Web Site
Print
or Post: Should You Publish on Paper or Online?
“The
Windup and the Pitch: Reaching Industry Constituents Through Trade
Media”
PRSA Tactics
May 2005
“Countdown
to Product Launch: For Medtech Marketers, Early Planning Is the
First Step Toward Achieving a Successful Product Launch”
MX: Business Strategies for Medical Technology Executives
May 2001
“On
the Record or Off the Record? How Much Should You Say in an Interview?”
Communication World
March 1995
“Want
to Lower Your Health Care Costs? Volunteer!”
Communiqué
April 1993
"Promoting Your Facility: Taking Advantage
of Marketing Tools and Opportunities"
Nevada Health Care Association 2006 Annual Conference
South Lake Tahoe, Nevada
August 29, 2006
Nebraska Assisted Living Association Mid-Year Convention
Kearney, Nebraska
April 25, 2006
“The Wind-up and the Pitch: Reaching Industry Constituents
Through Trade Media”
San Francisco Chapter of the Public Relations Society of America
San Francisco, California
November 9, 2004
“Pricing Your Services”
Silicon Valley/IABC Independents’ Roundtable
Sunnyvale, California
September 23, 2003
“The Art of Pricing: How You Charge Can
Help You Bear a Bear Market”
San Francisco/IABC Independent Communicators’ Roundtable
San Francisco, California
April 10, 2003
“The Pitch”
Golden Gate University
San Francisco, California
July 27, 2000
“Media Relations”
American Cancer Society California Division “Teens Kick Ash”/Great
American Smokeout Kick-Off Orientation
Burlingame, California
May 22, 1999
“The Write Stuff: Drafting the Perfect
Pitch Letter, PR Plan and Press Release”
San Francisco Bay Area Chapter of the Public Relations Society of
America
San Francisco, California
October 10, 1995
“Merger Mania – Preparing Your Community
for a Merger”
Society for Healthcare Public Relations and Marketing of Northern
California
Walnut Creek, California
November 14, 1990
“Customizing & Fine Tuning a Communications
Audit”
Society for Healthcare Public Relations and Marketing of Northern
California
Oakland, California
May 14, 1990
“Disaster Planning”
Arizona Chapter of the American Society for Hospital Marketing and
Public Relations
Scottsdale, Arizona
October 23, 1986
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